A framework for realizing outsized investment returns by identifying exceptional companies. O’Neil’s main point (after analyzing 120+ years of data) is that great returns are the byproduct of being invested in companies whose earnings, stock-price behavior, institutional demand, and overall market environment are all working in their favor. His CAN SLIM framework details how to evaluate this using: Current big or accelerating quarterly earnings and sales per share, Annual earnings increases, Newness (company, products, management, or stock highs), Supply and demand (strong demand reflected in trading volume), Leaders rather than laggards, Institutional sponsorship, and Market direction.