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Invested: Changing Forever the Way Americans Invest
Invested: Changing Forever the Way Americans Invest

Changing Forever the Way Americans Invest

2019

Autobiography

by

Charles Schwab

2019

An autobiography by Charles Schwab chronicling his journey from broke, non-technical entrepreneur to pioneer of the discount brokerage industry. This book shows how Schwab revolutionized personal finance by using technology to put control in the hands of everyday investors. He recounts navigating multiple market crashes and near-death moments in the company’s history—each pushing the firm to evolve and innovate.

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Jermaine's Notes
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September 2025

Unfocused in early days — newsletter, venture capital, mutual fund. 1975 — SEC allows negotiated commissions. Schwab doubles down on discount brokerage. Competitor to Joe Ricketts at Ameritrade. Headquartered in San Francisco. Acquired by Bank of America for $55M. Bought it back 4 years later — $280M LBO + $50M profit share = $320M total. High-volume, low-margin model for years. Used tech to scale and drive efficiency.Read 2019 hardcover

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