A memoir about David Green's life and journey to build Hobby Lobby from rural Oklahoma into a major home-and-craft retail chain with hundreds of stores and over $1.4 billion in annual revenue. Starting with a $600 bank loan, Green shares the business and life principles that guided him, including faith-driven decision-making. He shows how learning by doing and a relentless focus on keeping the business simple led to his outsized success in an often overlooked category.