Part memoir and part framework, this book is a collection of internal and external communications from David Ogilvy that shows his early years before advertising and his thoughts on creating ads that sell, and building a global agency.

Framework from entrepreneur and advertising pioneer David Ogilvy, detailing his thoughts on creating ads that sell, and building a global advertising agency, alongside his principles and philosophies on business and advertising

Combines "My Life in Advertising" and "Scientific Advertising" to share legendary copywriter Claude Hopkins' journey into the principles and fundamentals of direct marketing. Considered an advertising industry bible, it explains many concepts, including test marketing and coupons.