A framework book detailing how twelve top public equity investors achieved exceptional returns. This book is a follow-up to Freeman-Shor's The Art of Execution (2015), which answered the question, "How can great investors be wrong most of the time and still make money?" This book answers a follow-up question: when an investor is in a winning or losing position, how do they decide whether to stay or sell? The book argues that decision-making and behavior after making the investment, not stock picking accuracy, drive performance. Using years of historical buy-and-sell data, the book rates each investor in decision-making, hit rate, and payoff ratio. The book presents 41 case studies in which the investor breaks down each thesis, why the investment made or lost money, the reasoning behind each decision, and what they learned.