Harness Conflict to Solve Problems

A new entrepreneur asked where ideas about critical features of CCAW’s system came from. These features allowed us to streamline our management of large amounts of data and set ourselves apart from competitors. They ultimately became the foundation for growing rapidly while keeping to the quality standards we were known for. My response? Conflict. The entrepreneur was surprised.

When a challenging problem needed to be solved, I’d have a whiteboard session with company leaders. We’d agree on what the problem was and then begin debating how to solve it. We often were of different minds. Sometimes our disagreements were intense and tempers would flair. Usually, everything worked out—we would come up with an amazing solution that borrowed from everyone’s perspective.

To make sure our conflict stayed healthy, we had to establish ground rules. Basically, we adhered to the golden rule: we had to treat each other as we wanted to be treated. When things got heated and we were about to break that rule, we suspended the meeting until everyone was calm. We reminded each other that everyone is entitled to their opinion and it’s OK to agree to disagree.

My big takeaway from those sessions was that healthy conflict can bring good outcomes. We didn’t see eye to eye, and we each thought we were right, but we respected each other. Genuinely listening with the intention of understanding allowed us to view the problem through a different lens. After hearing everyone out, we saw the problem completely differently. That helped us see a different path to a solution. I often noticed that when they understood a team member’s perspective, people would have a burst of ideas. We fed off each other’s ideas until we reached a solution that we all thought was ideal.

I don’t like to argue, but I have an appreciation for the value of someone else’s perspective. I may not agree with it, but I enjoy the process of trying to understand it. When you’re building a company, you’re often trying to solve problems that others can’t solve. Constructive conflict is a powerful tool that mature teams can use to solve problems in unique ways.

How has constructive conflict helped you solve a problem?