Founders are busy, and I’ve found that email and other communication methods are less effective. This is mainly because founder responsiveness varies wildly. One of the pillars of this group is that all members be responsive to one another. So, I thought about the best way to make it easy for founders to be responsive. I thought about which communication methods they were already using and which one was their highest-priority inbox (i.e., where responsiveness was already an established habit).

When I looked at it through that filter, the choice was simple: text messaging. Founders are usually glued to their phones and answer texts from family and friends throughout the day. I figured this would be a low-friction way for the group to communicate. So, for each accountability group, I created a text message group and added all the members (with their permission).

So far, this has worked great. Whenever anyone has a question, they ask and usually get responses from their peers within minutes. When I need to make the group aware of something or get info from them, I drop it in the group text and they respond within minutes.

Will this always be the case? I’m not sure. But for now, it’s a simple and effective way to keep the group connected between meetings.