As I’ve shared over the last few weeks, I’m helping a friend work through logistics and operational challenges at his scaling start-up. The company sells physical products, so my experience running a company that sold physical products has been useful. And I’m getting something I hadn’t planned on: a front-row view of the launching of a new brand via marketing. Marketing is my weakest area, and I want to understand it better. Working with my friend, I’m seeing how he’s using various marketing strategies to launch his latest product. It’s been cool to see the step-by-step, day-by-day actions and thoughts that led to results that have exceeded all our expectations.

I’ve learned a lot about new-age marketing so far and am looking forward to learning more.