The Shift from Reactive to Proactive

Since March of 2020, we’ve experienced massive change, and some companies were perfectly positioned to benefit from it. Consumers and businesses were forced to quickly seek new solutions to existing problems. And new solutions—many of them digital—were rapidly adopted. Some tech companies saw more growth in a few quarters than they would have seen in five years without the pandemic.

When you experience unexpected hyper growth in an uncertain environment like a pandemic, your strategy changes. The five-year plan goes out the window. You go from being proactive to being reactive. You focus on trying to keep your head above water on all fronts.

As we enter 2022, U.S. companies are approaching two years of navigating a pandemic. Most teams have gotten a handle on managing hyper growth and navigating macro uncertainty. The seas are still rough, but they’ve gotten used to sailing in rough waters.

I foresee that 2022 will be another important year for companies. Many have spent time adjusting their visions to our new reality and developing new strategic plans to turn them into reality. I’m looking forward to hearing where companies see themselves going and seeing them begin executing to get there.