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This Week’s Read: Ivar Kreuger’s Billion-Dollar Smoke Screen

I’m a first-generation entrepreneur committed to learning as much about entrepreneurship as I can. The best way I’ve found to do that is to study entrepreneurs. So, every week, I share a book that I’ve read about an entrepreneur; most are biographies. I post my latest read every Sunday in the Library on this site.

Last month, I read A Short History of Financial Euphoria by John Kenneth Galbraith. It mentioned Ivar Kreuger and the scandal surrounding the loans he made to governments in exchange for national match monopolies. I was curious, so I read a biography about Kreuger, The Match King.

The biography is well-researched with a thorough bibliography and notes section. It’s somewhat dense because of the complexity of Kreuger’s empire, but the complexity is fascinating because it gave me context. It does a great job of detailing Krueger’s rise from working construction jobs to being one of the wealthiest men in the world to being one of the biggest manufacturers of matches (this was before most homes were wired for electricity), and also mastering finance and loaning money to foreign nations (with string attached).

I enjoyed learning more about how governments financed their deficits before central banks by borrowing from financiers like Kreuger, J. P. Morgan Jr. (Jack), and the Rothschild family. Learning about the massive debt of Germany and other nations after WWI, the boom of the stock market in the roaring 1920s, its bust in the 1930s, and the impact of all this was eye opening.

Kreuger’s story was pretty wild and full of cautionary tales. Anyone interested in Kreuger or the 1920s and 1930s might enjoy The Match King.

Connected Entrepreneurs
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Connected Books
The Match King

June 2025

Biography of Ivar Kreuger, the entrepreneur who built a global match empire in the 1920s and 1930s. Through aggressive financial engineering, he became a banker to nations. He raised money in the U.S. stock market and used those funds to issue loans to governments in exchange for national match monopolies. The book describes how a mix of opaque financials, fraud, overextension, and the stock market crash ultimately brought down his empire — and led to his death.
Kreuger's empire and deals were complex. Fascinating look at pre-central bank government borrowing. Cautionary tale on leverage and shifting stock market sentiment. Read 2010 hardcover.