Timeless Founder Lessons from Felix Dennis
Last week, I reread Felix Dennis’s book How to Get Rich. Dennis was the founder of Dennis Publishing, Maxim magazine, and Micro Warehouse, a mail-order computer parts company. He was a colorful person who lived an extreme lifestyle, but his thoughts on creating wealth through entrepreneurship were based on his experiences and, in my opinion, spot on.
After reading this book in 2024, I wrote a blog series that captured its main ideas. You can read them:
- Felix Dennis Part 1: Getting Going as a Founder
- Felix Dennis Part 2: Succeeding as a Founder
- Felix Dennis Part 3: Winning and Walking Away
Today I read those posts again, and even after a second reading of the book, I think they capture its essence in a concise way.
His lessons on getting started as a founder got me thinking, especially his advice to find new industries that are growing fast. Lots of people are doing this with AI. His advice to never think small and to act big also resonated with me. He’s right that people stop doing the things that led to their success once they become successful, or they think small and don’t embrace new ideas and ways of doing things.
I’m glad I read this book again. It was a nice refresher.
Side note: I read Dennis’s biography More Lives Than One too. You can learn more about his life journey here, in the blog post series I wrote based on this biography.



