Current Project: Reading books about entrepreneurs and sharing what I learned from them

Mission: Create a library of wisdom from notable entrepreneurs that current entrepreneurs can leverage to increase their chances of success

What I struggled with:

• No struggles this week.

What I learned:

• The International Institute of Information Technology Hyderabad is a university in India that’s well known for its curriculum around natural-language processing. Alumni and students from this school could be a good fit for my project.
• The opportunity solution tree framework in Continuous Discovery Habits is helpful. It’s a great way to lay out customers’ mini pain points and brainstorm solutions that can help resolve them. It helps you determine which pain points are the highest priority and can be solved in a way that aligns with your business objectives. The book doesn't say this, but the most important and highest level is a major customer problem or need. Adding this to the framework helped me tremendously and focused everything on the customer’s pain.
• Capturing, recalling, and using what I learn from mediums like YouTube to solve problems is just as challenging as it is with books. See more here.
• The brand journey framework is a good way to think about how to create a brand intentionally. You start with your goal and work backward to today by answering four questions:
  
  • 1. What outcome do you want, or what’s your motivation for doing something?
  • 2. What do you have to be known for to get #1 to happen?
  • 3. What would you have to do to be known for the thing in #2?
  • 4. What do I have to learn right now to do the thing in #3?
  • For a more detailed explanation, see here.

That’s what I learned and struggled with last week.