Today, I caught up with a friend who’s a serial entrepreneur. He’s an avid reader, so I told him about my book project and asked him a few questions about his reading habits. One insight is something I’ve heard from other entrepreneurs who like to read.

He reads physical books and reads on a Kindle, but he prefers the former. However, when he reads a physical book, it’s too time-consuming to retype sections he’s highlighted into his note-taking app. He reads on a Kindle because he can highlight with his finger and sync to his note-taking app. The problem is that he doesn’t like reading on a Kindle—but it’s the lesser of two pains.

I’ve not only heard this from several entrepreneurs, I’ve lived it. Getting notes out of physical books so they can be reviewed later is painful for me (see here). I endure the pain and read physical books, but I’m determined to solve this problem. If I do—and do it well—I think other entrepreneurs who are avid readers will embrace the solution!