Today I had an interesting chat with an entrepreneur about his new businesses and the trends that led him to start them. Here are a few trends that stuck with me:

• Big brands – Younger consumers don’t want to buy from big chains or brands. They want local brands they can relate to. He thinks chain restaurants will suffer massively.
• Analog – People are tired of screens and craving real-life experiences and connection. Products that enhance in-person engagement or experiences will win.
• Alcohol – People, especially young people, are drastically reducing their alcohol intake. Places where people can socialize that aren’t bars or clubs are needed.
• Tech – Technology isn’t a moat anymore. What’s important now are brands that resonate with people and distribution that puts those brands in front of people.

Interesting insights. I definitely see anecdotal evidence of these trends around me in Atlanta, especially with young adults.