I caught up with a founder who shared his recent lessons learned. The pandemic forced him to shift his in-person educational events to Zoom. The lack of personal interaction initially concerned him. He worried about his customers not being able to interact and build relationships. In the end, he didn’t have a choice, so he decided to make the best of it. Soon, he realized he had an unexpected chance to capture content. He recorded the Zoom sessions and is building a content library and supporting marketing materials. He will offer the content to future customers as well as those he has now.

His story reminded me why he’s an entrepreneur. His positive attitude helped him adapt to a bad situation. Because he sees his glass as half full, he recognized an amazing opportunity and took advantage of it. I loved his outlook and approach. In the end, he exceeded his pre-pandemic expectations.

Sometimes the best-laid plans go awry. It happens to all of us. You did everything you were supposed to, but it wasn’t meant to be. Some things are out of our control. But these hiccups don’t determine whether we ultimately succeed or fail. In my opinion, perspective and response do. How we respond to adversity is 100% within our control. Our response is usually a reflection of our perspective. If we believe the cloud we’re under has a silver lining, chances are we’ll find it.

Next time things don’t go as planned, don’t fret. Consider what you can do to make something good happen.

Accomplishing anything significant usually requires a team. Sure, one person may be able to do it, but it will be many times harder and take much longer. The thing that makes teams so special is their synergy. Teams comprising members whose strengths and weaknesses are complementary in important areas are strong and may make the difference between the business succeeding or failing.

Not embracing this fact—or, for that matter, even knowing it—hindered me at various points in CCAW’s journey. You’d think I would have learned my lesson, but I didn’t. I didn’t know any better and didn’t have people pointing out this oversight until late in the journey. It was a huge knowledge gap.

Early on I had an idea, but I didn’t know if it would work. I focused on testing and figuring everything out myself. The end result was good: I got a product/market fit. But it took much longer than it should have. Like, years longer. I missed out on first-mover advantage in our space. We played catch-up while key vendors benchmarked us against a competitor.

Years later, we were at around $7 or $8 million in annual revenue. We had developed a reputation for being well run and fair to customers and vendors. We reached a point where a comprehensive go-to-market strategy was needed to get to my $100 million goal. How should we market to customers and installers? How could we most effectively partner with suppliers and manufacturers? How could we acquire customers cost-efficiently and predictably? All extremely important questions! I didn’t have experience in these areas, nor did anyone on the team. I tried to find people to bring on board, but I didn’t make it a top priority. So, we had a huge weakness in a critical area because I didn’t add the right people. We never hit the $100 million goal.

Creating a vision for CCAW was important. Honestly, It took me years to figure it out—much longer than it should have. Operating in our space was difficult because it was constantly shifting. My big mistake was in not thinking deeply about the skills required to achieve my vision and making it a priority to add people who had them to our team.

If you’re thinking of accomplishing something significant (personal or professional), consider what skills are needed to make your vision reality. Then figure out who has the skills you lack. Answering these questions could put you on the path to greatness with a great team.  

I was scheduling time to connect with a friend this weekend. I suggested trying a new app. He jokingly shot back, “What’s wrong with calling my cell . . . too old school for you lol?” It was funny, and it also reminded me of something about myself: I look for ways to improve things so they can reach their full potential.

I knew zero about technology when I started CCAW. Once I had product/market fit, I began to create a vision for the company. One thing was obvious: manual processes wouldn’t cut it. I started looking for a better way. Luckily, I got to know a few founders of tech companies via EO Accelerator. They made me aware of all sorts of technologies I had never heard of. Connecting the dots, I saw how CCAW could benefit from them. Fast forward to years later: we’d built in-house tech that made it possible for us to reach eight-figure revenue. We had turned my vision into reality.

Continually looking for a better way is what drives me as an entrepreneur. In hindsight, I see that it’s what led to my success. It’s who I am and how I’m wired. I believe that everything and everyone can reach their full potential. The hard part is figuring out how to make it happen.

How will you reach your full potential?

I’ve thought about what hindered and helped me as an entrepreneur. The list is long . . . really long. One realization: my more-than-a-decade-long journey was segmented. Each segment demanded something different from me. First came ideation. I tested until I found a viable model, persuaded customers and vendors to work with me, and figured out how to finance everything. Later, at $5 million in revenue, came the scaling segment. I needed to expand the team, build scalable systems and processes, and share my vision. There were other segments too. These are just two examples.

In hindsight, not knowing what to expect hindered me. I hadn’t seen the movie. I didn’t understand there would be segments. In fact, I didn’t understand a lot of things. I spent a ton of time figuring out where I was, what was going on, and what I needed to do to progress. Sound like a lot? It was. Doing it all at once slowed me down. Luckily, eventually I was able to surround myself with credible entrepreneurs who illuminated the journey by telling me about their experiences. Then I knew where I was and what I needed to do, and I just had to execute. Of course, I’m oversimplifying, but you get the idea.

Understanding what segment I was in, knowing what skills were important in that segment, and walking it with folks who’d done it successfully were game changers.

If you’re an entrepreneur looking to accelerate your progress, consider learning what the whole journey will look like, identifying what segment you’re in, and learning from people who’ve already navigated it.

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Today marked the end of my thirteenth week of working exclusively from home. Here are my takeaways from week thirteen:

• Reflection – Taking time to reflect and record my thoughts was beneficial. Putting ideas on paper helps me clarify them. And that makes me more comfortable sharing them in conversation.
• Breakthrough – Two people who read one of my posts pointed out a breakthrough I’d made. It hadn’t occurred to me. I realized they were right when I thought about it. Sharing thoughts and being open to feedback can be powerful.
• Focus – The nation is still troubled, but this week was better for me. Not back to normal. Just better. I was able to focus on work. The issues still bother me, but not to the point of paralysis.
• New work normal – Haven’t completely figured this out yet. I did test working from a small private office for a few hours. Mentally, what a huge change! I could concentrate and be more productive. The building was empty and I was alone, so I felt safe. I’d like to do this more often.

Week thirteen was much better than last week. My big takeaway: continue sharing my thoughts and asking for feedback.

I’ll continue to learn from this unique situation, adjust as necessary, and share my experience.

Achieving entrepreneurial success can take many years. Many things make the journey difficult, but I believe gaps play an outsize role. Big relationship, knowledge, or capital gaps can break an entrepreneur. Maybe you don’t know anyone to introduce you to a decision maker in your industry. Or you’re unsure how to recruit the right team members. Or you don’t have the money to fund your growth plans—and don’t know how to go about acquiring it. I want to be clear: all entrepreneurs have gaps—extra-large ones are what I’m referring to.

To succeed, you have to figure things out as you go along. You must find the ideal path to your destination. If your gaps are yawning abysses, you’re looking for a path that’s in pitch-black darkness. But if they’re minimal, the path is lined with bricks and LED lights. You still have to find it and walk down it, and there will be obstacles along the way, but it will be far less difficult and time consuming to traverse.

My gaps were huge when I founded CCAW. I didn’t realize they were, though, until I surrounded myself with others through organizations like EO. I was able to start filling those gaps with their help. It’s still a work in progress, but plugging my gaps gave me a much better chance to succeed.

I’m a strong believer that Atlanta’s entrepreneurial ecosystem can reach the next level. The city has a lot going for it. Let’s help rising entrepreneurs who have big gaps gain the knowledge, build the relationships, and acquire the capital they need. Together, we can help Atlanta reach its full potential!

What motivates an entrepreneur is important. The journey is tough and full of emotional highs and lows, and it usually takes many years. The right motivations help you make it to the finish line. Yesterday I wrote about my why, which is one of my motivators as an entrepreneur.

I’ve noticed a few things about my motivations over the years. I can have more than one at a time. But one—my why—always dwarfs the others. It’s usually the only one that I have strong convictions about. Historically, I’ve been happier with decisions based on it. I call it my one-to-one rule, and it simplifies my decision-making and how I move forward. When I’ve made decisions to satisfy more than one motivation, it just hasn’t turned out as well.

My motivations change over time. I originally was passionate about helping automotive consumers because I was a car enthusiast (still am). Now, it’s helping entrepreneurs (small and medium-sized businesses). Why? Material things matter less as I mature. I still love cars, but not as much as I love people. These days, I’m motivated to help people I can relate to.

Motivations are important. They helped me stay the course during my entrepreneurial journey. Do you know what motivates you?

Last week I taught Intro to Entrepreneurship at Atlanta Tech Village’s Startup Summer School. My session touched on the need to know your why. Since then, I’ve been in touch with a few of the people who attended, helping however I can. This morning I received a Slack message from one of them. He asked a great question: “So what was your why with CCAW, and is it changing as you start your next chapter?”

This entrepreneur’s business is in its early stages but making great progress. He built a working MVP and then signed twenty or so paying customers within a few months of launching. All during a pandemic. He’s on to something, in my opinion.

When I started CCAW, I was a few years removed from being an undergrad. I had some corporate experience and no real responsibilities. A car enthusiast for years, I had automotive parts relationships. As a parts consumer, I knew how difficult acquiring the right part at a fair price could be. In high school and college, I had a company that developed and executed plans to customize customers’ vehicles (think Pimp My Ride). Having worked with parts manufacturers and distributors, I knew their struggles well. My why was simple: I wanted to help consumers easily connect with parts companies. This would help two groups I was familiar with. There was also a financial motivation, but it was secondary.

Now to part two of his question. What’s my why for my next chapter? I’ve thought a lot about this and it’s simple, too: I want to make life easier for entrepreneurs and small and medium-sized business. Especially those with big gaps in knowledge, relationships, or capital. (In other words, people like me in CCAW’s early years.) I know their struggles. I’m one of them, and I’m passionate about helping them. If I’m successful, I’ll accelerate their success. I’m hopeful they’ll give back to someone else when they’re able to.

My whys were born of my personal experiences. That makes me credible and able to relate well with the folks I seek to help. And it drives the passion behind my why.

What’s your why?

I recently had a conversation with an aspiring entrepreneur. She’s passionate about an idea and has the technical training to execute it. She asked my opinion on various things, which I happily gave. But she still wasn’t quite sure what to do next. I asked, “What’s the single most important thing you can do right now?” She named something. I suggested she start by taking action on that one thing.

As we talked, I thought about my journey as an entrepreneur. Early on, I was full of ideas and didn’t know where to start. When I was working with others, we could talk endlessly. Sometimes the sheer number of possibilities felt paralyzing. Indeed, sometimes I was paralyzed. Over time, I learned that one thing matters: action. It was action that would change a situation. It was action that would turn my vision into a reality. It was action that would separate us from others. At a certain point, I had to stop talking and start doing.

That lesson took me years to learn, but I’m glad I did. Taking action on something, even when the way forward isn’t 100% clear, has been my key to progress. It changed my life.

I’m encouraged by the positive conversations we’re having as a nation about race and police brutality. They’re overdue and they’re helping us gain the understanding of one another that we so badly need. As you have these conversations, consider asking yourself a simple question after each one: “What action am I going to take now?”

Today marks my ninetieth consecutive day of sharing my thoughts in posts. (I previously described how this started.) I recently spoke with a peer about my experience. He’s considering doing it too and wanted to ask me a few questions. By the time we finished chatting, I had had an epiphany: I understand things better when I share my thoughts widely.

I tend to think deeply about things. I try to understand by identifying connections that aren’t obvious. I used to ruminate and perhaps talk with one or two people very close to me. That approach was flawed. It didn’t help me achieve my ultimate goal: understanding.

It was a mistake to not share my thoughts or to do so only with a few like-minded people. I avoided opening up to others with different perspectives who would test my thinking or point out my blind spots (we all have them). I wasn’t really trying to understand, because I wasn’t talking to people who would be likelier to disagree with me. Naturally, I saw things only through the lens of my life experiences. My reality. I would come to understand an issue, or think I did, but since I looked at it only from my own narrow angle, I ended up missing things.

Sharing my thoughts broadly invites feedback. It sparks great conversations—opportunities for me to listen. I get glimpses of other people’s realities. I see things from their angle! I’ve learned that truly understanding something means getting as close as possible to a 360-degree view of it. The more people I talk to who are different from me, the closer I get to that goal.

Sharing my thoughts daily has illuminated all of this. Sometimes my initial thinking is wrong. (Whose isn’t?) When I share my thoughts with the world, I’m inviting others to help me acquire true understanding. Each person bridges a gap in that 360-degree circle.

I didn’t envision understanding things better as a benefit of sharing when I began posting every day, but it is, and I’m thankful for it.

I encourage everyone to share their thoughts more widely. It doesn’t have to be through writing; do it in a way that works for you. When you get feedback, listen. You’ll understand things much better.