One of the most consequential decisions I made as an entrepreneur was to seek out mentors. Over time I had a few as CCAW transitioned. It took me several years to find my first really good mentor, but when I did it made a world of difference. At the time, CCAW was doing around $500,000 in annual revenue. The company was just me and one team member. My mentor was in a different industry, was doing around $60 million in annual revenue, and had more than a hundred employees.

I recently reflected on what made the relationship so impactful. There are lots of things, but one especially stands out: credibility.

When I described a challenge, my mentor could relate to it because years earlier his company had been at the stage where CCAW was. He drew on the specific experiences that helped him resolve the same challenge or one that was similar. His credibility came from having already achieved what I was trying to achieve. He shared his blueprint for success, which comprised knowledge amassed over many years. He essentially laid the path to success at my feet. I still had to walk the path, but I didn’t have to figure out where it was or what it looked like.

I believe that everyone could benefit from this type of wisdom and should consider establishing a relationship with a credible mentor. To increase the likelihood of a fruitful mentorship, I encourage people to first decide on the answers to two simple but powerful questions: What am I trying to accomplish? Has my prospective mentor successfully done the same sort of thing? If you can’t answer the first, you’re not ready to be mentored. If you can’t say “yes” to the second, you haven’t found the right mentor.

When seeking knowledge from another person, always consider whether he or she is credible. On my business journey, the wisdom of credible people has been a game changer many times.

I’ve begun testing a website builder. Webflow allows you to build beautiful websites without knowing how to code. Historically, creating a website required at least two skills: designing its look and feel and making it functional. For both, coding was a must. Now, though, user-friendly tools can help you create a great website without knowing the first thing about code. Webflow, Weebly, and Squarespace are just a few of them.

Here are my takeaways:

• Power – Webflow is extremely powerful. The possibilities feel endless.
• Learning curve – The product is dense because of all its capabilities. It’s intuitive once you understand the building blocks of the system, but it’s no iPhone. You can’t just start using it with no training or study. There is a learning curve.
• Webflow University – This resource is well thought out and user friendly. There’s lots of easy-to-digest content with great videos. An engaged user community helps you get answers to your situation-specific questions.
• Comparison – I played with WordPress and Webflow simultaneously. I liked Webflow better. Its educational resources were higher quality and more concise. I got the impression that Webflow has more native functionality, whereas WordPress requires plugins to accomplish some of the same tasks.
• Migrating – It appears that it could be challenging to migrate from Webflow to another platform, depending on the specifics of your site.
• Templates – The library of templates is impressive and a great starting point. Webflow doesn’t have as many as WordPress, but they are higher quality (in my opinion).
• Design – The platform isn’t a silver bullet and won’t save you if design isn’t your forte.

I’ll continue to play with Webflow and come up with a final verdict on it, but so far so good.

I remember, when I started CCAW, having conversations with teams of people to create simple brochure websites. The sums I paid back then for those simple projects are laughable now. With Webflow, the same things can be done by an entrepreneur in a weekend or, even if you want to use a good designer, for a fraction of their former cost.

I love how the no-code movement is allowing entrepreneurs to do more with fewer skills and resources. Reducing startup costs lowers barriers to entry and makes entrepreneurship a reality for more people.

If you want to start a company but are discouraged by limited resources or skills, see if a no-code solution is available. You probably aren’t the only person facing your challenge. Worst-case scenario, someone has documented their journey to the solution of the problem and you can follow their lead. Best-case scenario, there’s a no-code solution that can solve your problem quickly and inexpensively.

Today marked the end of my eighth week of working exclusively from home. Here are my takeaways from week eight:

• Virtual learning – I took advantage of a few virtual learning opportunities, which I enjoyed. I’ll be doing this again.
• Change of scene? – Eight weeks of the same environment is getting a bit old. I miss the variety that coming and going entails. I’ve been debating whether to go somewhere else for the next month or so, and I’ll get some feedback and continue to mull this over.
• Relationships – Maintaining professional relationships may be harder in the medium term, so I started using a new tool that should help. I’m excited to play with my new toy and see how it helps my relationships.
• No meetings – For the first time in a long time, I had two days without meetings. With no interruption looming, I was focused and productive. However, I did miss the professional interaction.

Week eight was a good one. I was productive and in a good rhythm. No epiphanies this week—just an awareness that it’s been two months.

I’ll continue to learn from this unique situation, adjust as necessary, and share my experience.

Today I had the pleasure of being taken on a digital deep dive by a mentor. The content—social media marketing strategy—was prepared by VaynerMedia, so its quality was extremely high. Here are some of my takeaways:

• Platforms – Each should be viewed as serving a different purpose and targeting a different audience (usually). Knowing how to use the features of each platform is critical.
• Amazon – Marketers now see Amazon as a marketing platform. I hadn’t thought of it in that light.  
• Strategy – Without a defined strategy, your efforts probably won’t be effective. It should be tied to the organization’s larger objective. Having a strategic leader with social media experience is important.
• Team – Proper staffing and budgeting is a requirement. Treat digital marketing on social media like any other critical function.
• Outsourcing –It’s difficult for agencies to know what resonates with your customer. In-house is more effective—hire an internal team.
• GaryVee – There’s a serious machine behind his personal brand. It’s well thought-out and well funded. What the public sees is the result of a ton of behind-the-scenes effort.
• Perception – It’s everything, even if it isn’t reality.

Full disclosure: I’m awful at marketing. I’m just not wired to think that way.

I was extremely impressed by the thoroughness of the content. The way the strategy component was explained connected the dots for me. It’s like a light bulb clicked on. I now look at social media differently and have immense respect for its marketing value. Social media and marketing are rapidly changing and I’ll be excited to see how technical evolution affects their trajectories.

I recently explained that I completed a 60-day challenge to share my story via daily posts. Today I’m reflecting on what it’s meant to me.

My three big takeaways:

• Giving back – I still struggle with the notion that my experiences are valuable to others. I think of myself and my experiences as average. But telling the world about them has shown me otherwise. People have expressed how a post was helpful to them. It feels good to know that I’m adding value to others’ lives.
• Thinking – Writing forces me to synthesize scattered thoughts so other people can understand what I’m getting at. This was by far the biggest benefit. My brain is in a different state when I’m reflecting and looking for connections. It’s like I’m exercising my brain. I found myself bringing up my newly coherent thoughts in ordinary conversation.
• Top of mind – People I know but with whom I haven’t been in contact have reached out or commented. I’ve reconnected with some of them.

Lessons learned:

• Conditioning – Creating quality posts day after day is a big, difficult commitment. But it got much easier over time. I’m now conditioned to think of a topic and what I want to say about it and then write, every day.
• Consistency – Daily posts are perfect for me. Fridays and weekends are the hardest, but I still prefer doing them daily to taking days off.
• Timing – There’s no perfect time to start posting because it will be hard regardless.
• Perfection – Don’t aim for a Pulitzer every day. That’s not the point. It’s OK to miss the mark from time to time. Everyone has off days.
• Conciseness – Write simply. Leave the fluff out. I’ve noticed my emails and other writings are more concise now.
• Simplicity – I started with LinkedIn because an audience existed and the functionality was there. I focused on establishing my habit and thinking about my content. I was glad not to have to deal with marketing or technical challenges. LinkedIn isn’t perfect (for example, searching for articles isn’t great), but it’s good enough to start with.

What would I do differently?

• Start earlier – I’ve gotten so much from this that I wish I’d started years ago.
• Write succinctly – My first posts were more in depth but they took too long to write. A post should be short and communicate a single point. It needs to be created in a reasonable amount of time and be quick to read.
• Enhance visibility – There are ways to make posts more visible on and off LinkedIn. I wish I’d experimented more. After all, the goal was to help others. I can’t help them if they don’t see it.
• Add pics – At first, I was just focused on getting the content out. A reader suggested that I add photos to enhance visibility. Toward the end of the challenge I did, and it helped. I wish I’d done it earlier.

I’m appreciative of this challenge and look forward to maintaining this new habit. I hope others continue to see value in my posts.

Today I had a great conversation with a friend who owns a logistics company. His fleet of trucks delivers goods to individual consumers and businesses in Georgia. He shared his pandemic experiences with me. As others were hunkering down, his team was steadily making deliveries. He hasn’t felt the pain other entrepreneurs have. In fact, he’s thinking about expanding his business into more offerings and has a long-term vision for a large logistics firm.

As I listened, I thought about the big impact logistics has on our everyday lives. How is the food we eat delivered to restaurants and grocers? How do our medicines make their way to pharmacies? How does fuel get delivered to gas stations?

Because of the pandemic, I now receive a steady stream of deliveries. I asked my friend about consumer deliveries. He said this is an area that has changed and will continue to change. Consumers are having more things delivered, and he and his team are still learning how to grow that part of his business efficiently. He wishes there were more tools to help a smaller operator like himself better manage consumer deliveries.

Logistics isn’t sexy and it can be complex. But it’s an essential component of serving many large markets. Consumer deliveries will continue to expand rapidly. For people with knowledge and experience in this space, I foresee opportunities to build large businesses that provide tools to support the ability of smaller logistics companies to operate efficiently or help smaller companies whose core business isn’t logistics manage their logistics.

Lately I’ve been spending more time helping other entrepreneurs and thinking about the traits that successful entrepreneurs tend to have. I don’t have a complete list yet, but here’s one that stands out: willingness to take action.

Taking action—doing things!—is what separates entrepreneurs from other people. Ideas aren’t in short supply, but concrete steps to turn ideas into a business are. The first step is usually the hardest and many never take it.

Now—full transparency here—there’s a downside to taking action. But it’s a necessary part of the process. Entrepreneurs seem to be all over the place, especially when their ventures are young. I’ll speak from my own experience. In CCAW’s early days, I had no idea what I was doing, but I never would have admitted it. For all the stuff I didn’t know, one thing was crystal clear: if I didn’t do anything, I was sure to fail.

So, I tried a bunch of things simultaneously. I was throwing spaghetti at the wall to see if it would stick. I was learning on the fly. Not glamorous or strategic, but hey . . . it’s the truth. To outsiders, I looked like I was scattered—and that was true! I was spreading myself thin as I tried to keep everything I was juggling in the air. I was basically running a bunch of mini experiments. I expended just enough energy on them to find out whether the results were good or bad. Nothing got my full attention in that phase.

But once I realized what worked, I zeroed in and never looked back. I went from being scattered and unsure to being confident and laser focused. This, combined with the observable traction that CCAW was gaining, changed other people’s perceptions of me and how I viewed myself.

There are lots of other traits that make entrepreneurs successful, but willingness to take action is a big one. Looking back, I often had a good idea of where I wanted to end up, but the path was murky. I learned to start walking anyway because the path became clearer with each step.    

Are you willing to take action to turn your ideas into reality?

On January 27, I had lunch with a friend and fellow entrepreneur. We met in 2011 as members of EO Accelerator and have kept in touch since then. On this particular day, our goal was simply to catch up, since we hadn’t seen each other in over a year. We talked about what was going on in our lives and about our plans. I reflected on my journey and what I learned while building CCAW over more than a decade.

My friend listened and encouraged me to share that story with more people. I was pretty resistant to that suggestion because I’m very private, and I brushed it off until he said this: “It may seem normal to you, but not many people have founded and built a company to over $10 million in revenue. Let alone accomplish this in their thirties. Sharing your story could encourage others.” He was right.

According to Verne Harnish, only 4% of companies make it to $1 million in revenue. I grew CCAW to many times that. He was right, I’ve achieved something unusual.

My friend told me his story and how he’s sharing it with the world. I discovered that even after all these years, I wasn’t aware of many things that shaped him.

After hearing him out, I decided to share more. The truth is, I’d always known that I wanted to share what I’ve learned, but I’d never got around to it. To give me the kick I needed, my friend proposed a 60-day accountability challenge: we would both commit to sharing more of our story and what we’ve learned along the way and to holding each other accountable. I loved the idea. Here are the rules we set for ourselves:

• Duration – 60 days (March 9 to May 8).
• Post type – Video or written.
• Accountability – By 11:59 p.m. EDT every business day (weekends optional), we will text each other links to our posts.
• Content – New, thoughtful, and meaningful. Posted publicly, attached to our name and face, and permanent (Facebook and Instagram stories don’t count).
• Fine – Missing a day will obligate us to send $50 by Venmo or Cash App to the other person. On May 12, the total amount collected will be donated to a charitable cause.‍
• Recap and reflection
• By May 13, each of us will send the other a text summarizing the lessons we’ve learned, what we now do differently, and our three biggest takeaways.
• Sometime the week of May 11, we’ll have lunch together to celebrate.

This past Friday (May 8) marked the end of our challenge, and I’m happy to report that I’ve posted every single day (even weekends) for 60-plus days. Thank you, Ethan, for sharing your story, suggesting this idea, and holding me accountable for following through!

And thank you to everyone who provided feedback and support. I received lots of encouraging words from people who found my posts helpful, which motivated me when I had writer’s block. I’d love lots more feedback, good or bad, about my posts in the last 60 days.

I learned a ton about myself, but more importantly I hope I helped others. I truly enjoyed this process and I plan to continue posting daily!

For years, I’ve struggled with managing certain relationships. I do fine with family and close friends—I’m in touch with them regularly. (Mom may beg to differ sometimes.) It’s people outside this inner circle that I have trouble keeping up with. They get my attention at random times. Someone will pop into my mind and I’ll reach out to them when I get home (if I don’t forget).

After acknowledging my weakness, I decided to do something about it. I did some research and spoke with people about what I was trying to do. A close friend recommended the Fabriq app. It’s new and still evolving, but I decided to give it a try. I’m using it for my personal contacts. (I take a different approach to nurturing professional relationships.)

Here are some of my takeaways:

• Circles – The app triggered me to think about the type of relationship I have with each person and what circle they’re in (inner, middle, outer, etc.). This exercise took a bit of time, but it was very helpful.
• Schedule – You set the touch point frequency for each contact, and the app nudges you when it’s time to reach out. This has been useful—it’s helping me work toward establishing a habit.
• Reminders – Custom reminders can be set for important dates, follow-up activities, and anything else you like.  
• Notes – Information can be added for each contact. After a call I sometimes create a note about something important that I just heard but that I’m not likely to remember. I look over my notes about a person before calling them next time.
• Initiate contact – Texts and calls can be initiated from within the app. There are templates for conversation starters too.

Overall I’m pleased with the app. It’s not perfect, but it has improved how I manage relationships. I like how proactive Fabriq’s team is. They’re constantly improving the app, so I predict that it will get better over time. That said, it’s not a silver bullet. I still have to make the effort to use the app consistently.

What’s your strategy for managing personal relationships?

Today marked the end of my eighth week of working exclusively from home. Here are my takeaways from week eight:

• Virtual learning – I took advantage of a few virtual learning opportunities, which I enjoyed. I’ll be doing this again.
• Change of scene? – Eight weeks of the same environment is getting a bit old. I miss the variety that coming and going entails. I’ve been debating whether to go somewhere else for the next month or so, and I’ll get some feedback and continue to mull this over.
• Relationships – Maintaining professional relationships may be harder in the medium term, so I started using a new tool that should help. I’m excited to play with my new toy and see how it helps my relationships.
• No meetings – For the first time in a long time, I had two days without meetings. With no interruption looming, I was focused and productive. However, I did miss the professional interaction.

Week eight was a good one. I was productive and in a good rhythm. No epiphanies this week—just an awareness that it’s been two months.

I’ll continue to learn from this unique situation, adjust as necessary, and share my experience.