Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

2025

Framework

by

Donald Miller

Framework to communicate your company’s solution and value add in a way that resonates with customers by Donald Miller. Describes the psychology of customers, how to influence their perspective on your solution, and how to get them to act. This is an update to the 2017 version of this framework.

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Jermaine's Notes

January 2025

Helpful framework for developing messaging to customers. Using loss aversion in message stuck with me. Read 2025 hardcover.

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