Positioning
The Battle for Your Mind
2001
Framework
by
Al Ries and Jack Trout
2001
Framework book on marketing that reframes it as a battle for perception—owning a position in the customer’s mind. It explores practical strategies for establishing distinct positions and reinforces them with memorable company examples.
Jermaine's Notes
September 2025
Helpful read on perception in marketing. What people think matters most—and this book shows how to shape that thinking. Worth revisiting. Read 2001 paperback.
Connected Books
The 22 Immutable Laws of Marketing
September 2025
Framework book on marketing that outlines 22 core principles, with a strong focus on positioning and perception. It distills essential mental models that drive effective brand strategy and enduring market success.
Connected Posts
Connected Entrepreneurs
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