Positioning
The Battle for Your Mind
Framework
by
Al Ries and Jack Trout
1981
1981
Framework book on marketing that reframes it as a battle for perception—owning a position in the customer’s mind. It explores practical strategies for establishing distinct positions and reinforces them with memorable company examples.
Jermaine's Notes
September 2025
Helpful read on perception in marketing. What people think matters most—and this book shows how to shape that thinking. Worth revisiting. Originally published in 1981. Read 2001 paperback.
Connected Books
The 22 Immutable Laws of Marketing
September 2025
Framework book on marketing that outlines 22 core principles, with a strong focus on positioning and perception. It distills essential mental models that drive effective brand strategy and enduring market success.
Building a StoryBrand 2.0
January 2025
Framework to communicate your company’s solution and value add in a way that resonates with customers by Donald Miller. Describes the psychology of customers, how to influence their perspective on your solution, and how to get them to act. This is an update to the 2017 version of this framework.
Connected Posts
Connected Entrepreneurs
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