The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
1994
Framework
by
Al Ries and Jack Trout
1994
Framework book on marketing that outlines 22 core principles, with a strong focus on positioning and perception. It distills essential mental models that drive effective brand strategy and enduring market success.
Jermaine's Notes
September 2025
Quick, clear read that demystifies marketing and its core principles. Helped me see why some tactics work and others flop. Glad I read it—worth revisiting. Read 1994 paperback
Connected Books
Positioning
September 2025
Framework book on marketing that reframes it as a battle for perception—owning a position in the customer’s mind. It explores practical strategies for establishing distinct positions and reinforces them with memorable company examples.
Connected Posts
Connected Entrepreneurs
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