Influence: The Psychology of Persuasion

2006

Framework

by

Robert B. Cialdini

A framework for understanding the predictable psychological triggers that drive compliance in people. It’s built around six core principles. Mastering these helps you recognize when they're being used on you—and ethically encourage others to say yes or act in a way you desire.

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Jermaine's Notes

June 2025

Charlie Munger recommended this book and drew on its ideas when developing his own mental models. I read the 2006 paperback edition and plan to read the updated 2021 version as well.

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