The biography of Andre Blay, the entrepreneur who pioneered home video and laid the foundation for Blockbuster, Netflix, and the home movie industry. This book explores how he launched the market for selling and distributing movies on VHS, ultimately spawning a multi-billion-dollar rental economy and tens of thousands of video store entrepreneurs. It also examines the history of movie distribution and how Blay’s innovations reshaped Hollywood’s business model and consumer habits forever.