Yes!

50 Scientifically Proven Ways to Be Persuasive

Framework

by

Noah J. Goldstein, Steve J. Martin, and Robert Cialdini

2008

2008

A framework for tilting the odds of someone saying yes in your favor. The book explains how small changes in framing, context, and approach can make people more receptive to persuasion. It introduces several core persuasion principles and then outlines 50 tactics that leverage those principles.

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Jermaine's Notes

September 2026

Read 2008 paperback.

Connected Books
Influence

June 2025

A framework for understanding the predictable psychological triggers that drive compliance in people. It’s built around six core principles. Mastering these helps you recognize when they're being used on you—and ethically encourage others to say yes or act in a way you desire.
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