I’m continuing with my learning survey, which turned into a customer discovery exercise. I’ve been intentional about talking with entrepreneurs and investors who provide early-stage entrepreneurs with capital to build businesses.

Today I spoke with someone who has founded multiple companies and is now a venture capital investor. After I finished asking him questions, I shared what I’ve learned so far and some of my insights. As we chatted more about learning, he shared personal stories about how learning the right things at the right time changed the trajectory of his life. The more he spoke, the more excited he became.

As I reflected on this conversation, I realized that most people who’ve been part of my survey have shown similar excitement. The conversations have illuminated lots of friction for people learning outside of structured learning environments like school. But even with this friction, entrepreneurs and investors have a thirst for wisdom and are excited about learning. My conversations have led me to believe that that thirst isn’t being quenched in a way that suits their on-the-go, digital lifestyle.

I’ve been listening to more podcasts recently. I’m usually doing something else at the same time (e.g., exercising), so the time feels more productive. One of the problems I’ve had is noting important things I hear in podcasts. It’s inconvenient (and sometimes dangerous) to abruptly stop what I’m doing to note what I heard and when I heard it.

I figured I’m not the only person having this problem, so I did some research. I came across the Snipd app. It’s a podcast player that generates transcripts using AI. As you listen to a podcast episode, the app allows you to highlight and save parts you want to revisit with the simple tap of a button. You can even export the highlights to other systems, such as notetaking apps.

I began testing the free version of Snipd recently. I haven’t tried all its features, but so far it’s materially better than what I was doing before. The friction to record podcast insights has been reduced drastically.

I’m going to continue testing the app, but so far I like it and plan to add it to my list of learning tools.

A few weeks ago, a friend suggested that I learn about the founding of Home Depot, since I’m in Atlanta. I did, and one of the cofounders wasn’t what I expected. His name is Ken Langone. He’s a colorful character from humble beginnings, a hybrid between entrepreneur, venture capitalist, and investment banker. I watched a few YouTube videos of him and got more interested in his story.

I discovered that Langone wrote a book called I Love Capitalism!: An American Story. It’s about his life and adventures in business. I bought it as soon as I found it and started reading. I’m not finished yet, but so far I’m enjoying it.

One concept that Langone shares in the book is over-delivering to cement relationships. Langone was the banker who IPO’d Ross Perot’s company, Electric Data Systems (EDS), in 1968. Langone had never taken a company public before and had a lot riding on the EDS IPO being successful. He thought highly of Perot. He wanted this transaction to be a success, and he also wanted to build a long-term relationship with Perot. Because of EDS’s uniqueness and growth potential, he was sure the public markets would be receptive to the IPO. He told Perot he could take EDS public at 100 times earnings (a number far higher than other bankers thought possible), or $15 per share.

The IPO was a success, and Langone was able to deliver Perot 115 times earnings, or $16.50 per share. Perot was ecstatic. He publicly praised Langone whenever the opportunity arose. Perot’s praise and the publicity about the EDS IPO got Langone a flood of new business. It also cemented his relationship with Perot because he far exceeded Perot’s lofty expectations.

Langone watched others over-promise and under-deliver. They’d close a transaction but ruin relationships because they’d lost people’s trust. Langone didn’t want to ruin relationships, so he took a different approach. To build a relationship and trust, he set what he thought were reasonable expectations and worked doggedly to over-deliver.

Fun fact: Because of Perot’s relationship with Langone, Perot was one of the first people who got the chance to invest in Home Depot when it was an early-stage company in 1978. Perot came close to investing $2 million and would have owned 70% of Home Depot if the transaction had been completed. As of the writing of this post, Home Depot has a market cap (i.e., valuation) of roughly $375 billion.

This weekend I began reviewing some of the highlights in books I’ve read. I realized that I have a lot of physical books with highlights. The best ideas I’ve read are scattered across tons of physical books, which adds friction to my goal of regularly reviewing the best ideas from these books.

Having my highlights centralized in one digital repository that I can access from my phone would be valuable. I’ve been playing with a reading app that does this, but the process of getting text from a book into the app isn’t efficient. I must take a picture of each highlight, which the app converts to text. The conversion is suboptimal, so then I have to correct the text before storing the highlight. Once the highlight is digitized it’s great, but getting to that point is painful.

If I want to regularly review the important concepts from what I’ve read, I’ll need to either find a better way to digitize highlights from physical books or read digital books (e.g., on Kindle). I enjoy physical books, so the former is my preference.

I read a quote this weekend from Charlie Munger that got me thinking:

I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines. They go to bed every night a little wiser than they were when they got up and boy does that help, particularly when you have a long run ahead of you.

I believe what Charlie is getting at is that continual learning increases your chances of success in the long run. Learning leads to acquiring wisdom, which improves decision-making and changes behavior. Knowing what to do and when to do it increases your chances of achieving your goals in the long run. Regular learning is something the average person can do to achieve outsize results.

From my learning survey results, I see a desire among driven people to learn and achieve their goals. But I see lots of friction along the path to the wisdom that helps improve their decisions and actions. I’m wondering if some of that friction could be removed and what impact that would have on these people’s lives. Would it materially improve their lives long term?

I’m continuing with my learning survey, which has turned into customer discovery. This week I had a chat with someone working at a late-stage venture capital firm. He shared a helpful insight: the amount of information available has skyrocketed because of the internet, but its quality is questionable. A high percentage isn’t value add. It takes time and energy to distill all this information down to the knowledgeable pieces that add value and align with learning goals. This friction frustrates him and slows his learning.

I’m continuing with my learning survey. It’s turned into more of a customer discovery exercise than a survey. This week I had a call with an entrepreneur who’s also an investor. One thing he shared stuck with me:

“My learning is curiosity led but application driven.”

In other words, he’s looking to learn something to a level of competence sufficient to apply it. I like his wording—it’s a succinct and accurate description of how I and the entrepreneurs I’ve surveyed approach learning.

While researching a business, I learned that it generates significant revenue from ads. Digging deeper, I found out that it’s charging 10x more than I’d envisioned for ads. The coveted (and most expensive) ad slots are sold out for the next six months. I don’t have any inside information, but it wouldn’t surprise me if this business is generating eight figures in annual revenue from ads.

I don’t know a lot about ad-based business models, and this project has me curious. I want to learn more and will dive deeper into this space.

Yesterday I shared my thoughts on wisdom vs. knowledge. I have a daily habit of acquiring knowledge, which I enjoy. I’ve noticed a pattern as I’ve been reading more long-form content, mainly books. Some books add considerably more value than others. I’ve been thinking about why this is the case for the last few months.

The most helpful books I read last year have a common trait. They were about how people took action toward a stated goal. The books explained their thought processes as they learned by trial and error, detailing their learnings and how what they learned changed their behavior during their journey. These books were about how people acquired and applied knowledge. They were books that contained the wisdom others had accumulated (often over decades).  

This year I want to refine my reading a bit. I enjoy learning about new concepts and ideas, but I want to focus more of my time on reading books that contain wisdom, not just knowledge.

As an early-stage founder, I was part of an entrepreneurial group that taught new founders about key business functions. Each quarter we went deep into a specific business function: marketing, finances, HR, marketing, etc. At the end of each of those sessions, I better understood functions that didn’t come naturally to me (e.g., marketing). I felt educated. But I still had a problem: What do I do with this new knowledge? How do I use it in my business? I’d learned what I needed to do, but I still had no idea how to do it.

This experience highlighted the difference between knowledge and wisdom.

Knowledge is acquired by learning new information or being made aware of something. Learning about marketing is an example of acquiring knowledge. Knowledge acquisition doesn’t always equate to adding value. There’s another step.

Wisdom is the ability to apply knowledge in a manner that aligns with the outcome you desire. Wisdom means changed behavior and improved decision-making—knowing what to do and when to do it. Wisdom is acquired from experience (yours or someone else’s). Growing your company through marketing execution is the result of wisdom.

Through trial and error and talking with other successful entrepreneurs (who shared their experiences), I learned how to apply the concepts I learned in those sessions to grow my business. My problem was solved.

This experience showed me that knowledge is important. You can’t apply something if you aren’t aware of it, which is why continuous learning is so important. But wisdom is what I value most because applying knowledge well is how I achieve the outcomes I desire.