One thing I learned when my buddy helped me set up Google Tag Manager (GTM) on this blog was that to make the data actionable, I need to increase the number of readers. If we were to make big changes based on current GTM data, they could end up being mistakes. He tasked me with getting more people to the site. So far, people just organically find the site with no effort from me.

I’ve been thinking about doing this in two ways. One strategy is to create more content that people have already indicated they like. That’s already in progress. The other strategy is to increase awareness of the existing content. I don’t have a big social media following, but I’ve been testing a social strategy.

I’m a habitual lurker on social. I consume but rarely post. For some reason, the idea of posting my thoughts makes me uncomfortable, even though I blog every day. LOL. I decided to change this and began joining conversations. If there’s something I’m knowledgeable or curious about or that I found helpful, I’ll say so in an existing conversation. If I have knowledge or a perspective that others might find helpful, I’ll share my thoughts, and if it makes sense, I’ll provide a link to a post where they can read more of my thoughts on the topic or to the Library on this site, where they can read my notes on a particular book they might find helpful.

It’s early, but I’m seeing positive signs. And it’s surprisingly fun to be part of conversations about things I’m interested in. I’m still not starting new conversations; I’m just joining other people’s. But this feels like a baby step in that direction.