Today, I had the privilege of participating in a conversation about how to add value to founders in the Atlanta ecosystem. There were suggestions to create educational tracks that address common problems founders face, such as fundraising. All of them were valid and would add value. But they wouldn’t resonate with all entrepreneurs—only those who are experiencing a problem related to that track.

When I think about what resonates universally with founders, two things come to mind:

• Peer community – Entrepreneurship is lonely. Entrepreneurs want to be around other entrepreneurs who are going through the same things—people who can relate to the struggle. And if they’re ambitious and trying to build a company that can grow fast, they want to be around others who are trying to do the same. I once read “Iron sharpens iron, so one man sharpens another.” Founders want to be around other entrepreneurs they can compete with—entrepreneurs who’ll sharpen them.
• Peer accountability – Execution is what matters most in entrepreneurship. Founders want to get stuff done, but they’re human. Sometimes they need a friendly nudge. Sometimes they need to be held accountable by peers they respect, don’t want to let down, and compete with (in a friendly manner).

When I thought about how to present these ideas as a value proposition that would quickly resonate with entrepreneurs in the Atlanta ecosystem, or any ecosystem for that matter, I came up with this:

• Community for high-growth founders
• Facilitated accountability groups of peers at similar stages

Offer those two opportunities to entrepreneurs, and I’d bet most would jump at the chance to be part of something like that, even if they don’t know all the specifics of how it works.

Today brought a good thought exercise. I’m glad I was a part of it because it got me thinking about what value prop would resonate with ambitious entrepreneurs. I think the above would be something entrepreneurs would instantly get and want to be part of.