Continuing with my new protocol, here I’m going to share content I consumed and learned from. This week, I spent time doing general learning about a variety of topics.

What I consumed this week and what I learned from it:

• Social media channels are information maps – YouTube interview with Chris Camillo, an investor who turned $80k into $50M by spotting trends early on social media. Camillo got on my radar when I read Jack Schwager’s latest book, Unknown Market Wizards. Chris thinks differently, and his insights are often thought-provoking. He’s made a career out of being ahead of the crowd. In this interview, he explains that social media platforms began as contained social grids, meaning you didn’t have access to what existed outside your “friends.” These platforms have evolved into open information maps where you can now see in real time what everyone in the world is talking about as they talk about it. He goes on to say that agentic AI will ultimately help people make sense of the growing amount of conversational data. This concept stuck with me and reinforced my belief that X is a valuable tool for bottom-up research. Later in the interview (see here), he reinforces what I’ve heard many entrepreneurs and investors say (in different ways): the biggest trap is making big decisions right after you have a big win. Your worst decision or investment comes right after you’ve had a massive win because you’re overconfident and you’re flush with cash, so you don’t adhere to the strict decision-making and execution process that led to your big win.
• Pace of insight to action determines success – Interview with Taylor Holiday, founder and CEO of ad agency Common Thread Collective. Holiday caught my attention when he said that the amount of time between an insight being identified and action being taken based on that insight is a critical component of achieving your goal. This ultimately determines the speed of course correction, which is important when you’re doing something that doesn’t have a clear path, especially if it’s hard. People who have superior decision-making skills act quickly when they learn new information that changes the situation or connect dots that lead to new insights.
• Customers care about their problems, not what you’re selling – Interview with Donald Miller, marketing entrepreneur and author of Building a StoryBrand 2.0. This is a great interview on the psychology of customers and how entrepreneurs should communicate to customers the reasons they should buy their product or service. The gist is that you should talk about the customer’s problem and how you’ll make them a hero by helping them solve their problem. His analogy is that if you go on a date with someone who talks about himself or herself the whole time, that’s a bad date. Customers have similar feelings about companies that talk about themselves instead of the customer’s problem.

That’s what I learned from what I consumed last week.