An autobiography by George E. Johnson, founder of Johnson Products Company (JPC). Johnson tells his life story, from dropping out of high school to building the first Black-owned company listed on the American Stock Exchange. He details the challenges of growing a business with limited access to capital, how he persevered, and the lessons he learned along the way. Johnson also emphasizes the importance of marketing, including how his understanding of its power led him to embrace television early and back Soul Train, in which he held a 50% stake. He is also candid about the downsides of his success, describing how poor personal decisions contributed to his divorce, strained relationships with his children, and ultimately the sale of JPC.