
The Billion Dollar BET
Robert Johnson and the Inside Story of Black Entertainment Television
Biography
by
Brett Pulley
2004
2004
The story of how Black Entertainment Television (BET) went from an idea to being sold for $2.3 billion. This book describes how Robert "Bob" Johnson founded, built, and sold the company. The book describes internal struggles and Johnson’s personal missteps, while detailing the impact of the channel on the Black community.

Jermaine's Notes
May 2024
BET mentioned in Cable Cowboy(John Malone). Leveraged cable/satellites to serve black niche. Read 2004 hardcover.
Connected Books
Succeeding Against the Odds
July 2024
How John H. Johnson bootstrapped Ebony and Jet magazines to over $200 million in annual revenue in the 1980's and became the publisher of choice for Black Americans. He shares his journey from Arkansas poverty to Chicago titan. He shares his strategies and lessons learned along the way, along with his personal tragedies.
Afro Sheen
August 2026
An autobiography by George E. Johnson, founder of Johnson Products Company (JPC). Johnson tells his life story, from dropping out of high school to building the first Black-owned company listed on the American Stock Exchange. He details the challenges of growing a business with limited access to capital, how he persevered, and the lessons he learned along the way. Johnson also emphasizes the importance of marketing, including how his understanding of its power led him to embrace television early and back Soul Train, in which he held a 50% stake. He is also candid about the downsides of his success, describing how poor personal decisions contributed to his divorce, strained relationships with his children, and ultimately the sale of JPC.
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