Combines "My Life in Advertising" and "Scientific Advertising" to share legendary copywriter Claude Hopkins' journey into the principles and fundamentals of direct marketing. Considered an advertising industry bible, it explains many concepts, including test marketing and coupons.

Biography about Albert Lasker, an advertising entrepreneur who reshaped America’s consumer culture. Delves into his personal life and mental health struggles, his impact on the advertising industry, and how he reshaped American politics through public relations and marketing.

Biography of entrepreneur and PR strategist Edward L. Bernays. Details how he helped companies and politicians change public perception. His use of propaganda, persuasion, and influence techniques laid the foundation for modern public relations.