The Father of Spin

Edward L. Bernays and The Birth of Public Relations

1998

Biography

by

Larry Tye

Biography of entrepreneur and PR strategist Edward L. Bernays. Details how he helped companies and politicians change public perception. His use of propaganda, persuasion, and influence techniques laid the foundation for modern public relations.

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Jermaine's Notes

April 2025

Mastered changing public opinion. Convinced American women to embrace smoking. Good intro on public relations. Read 1998 hardcover

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Taken at the Flood

February 2025

Biography about Albert Lasker, entrepreneur and pioneer of modern advertising techniques. Details his upbringing, innovative marketing techniques, personal struggles, and his groundbreaking transformation of how products and ideas are sold.
The Man Who Sold America

March 2025

Biography about Albert Lasker, an advertising entrepreneur who reshaped America’s consumer culture. Delves into his personal life and mental health struggles, his impact on the advertising industry, and how he reshaped American politics through public relations and marketing.
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