The Father of Spin
Edward L. Bernays and The Birth of Public Relations
1998
Biography
by
Larry Tye
Biography of entrepreneur and PR strategist Edward L. Bernays. Details how he helped companies and politicians change public perception. His use of propaganda, persuasion, and influence techniques laid the foundation for modern public relations.
Jermaine's Notes
April 2025
Mastered changing public opinion. Convinced American women to embrace smoking. Good intro on public relations. Read 1998 hardcover
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Taken at the Flood
February 2025
Biography about Albert Lasker, entrepreneur and pioneer of modern advertising techniques. Details his upbringing, innovative marketing techniques, personal struggles, and his groundbreaking transformation of how products and ideas are sold.
Hired Claude Hopkins. Read 1960 hardcover.
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The Man Who Sold America
March 2025
Biography about Albert Lasker, an advertising entrepreneur who reshaped America’s consumer culture. Delves into his personal life and mental health struggles, his impact on the advertising industry, and how he reshaped American politics through public relations and marketing.
Good context on work with Claude Hopkins and how Lasker influenced presidential and gubernatorial elections. Read 2010 hardcover.