Biography about Albert Lasker, entrepreneur and pioneer of modern advertising techniques. Details his upbringing, innovative marketing techniques, personal struggles, and his groundbreaking transformation of how products and ideas are sold.

Combines "My Life in Advertising" and "Scientific Advertising" to share legendary copywriter Claude Hopkins' journey into the principles and fundamentals of direct marketing. Considered an advertising industry bible, it explains many concepts, including test marketing and coupons.

Biography of entrepreneur and PR strategist Edward L. Bernays. Details how he helped companies and politicians change public perception. His use of propaganda, persuasion, and influence techniques laid the foundation for modern public relations.