
Think Twice
Harnessing the Power of Counterintuition
Framework
by
Michael J. Mauboussin
2009
2009
A framework for improving decision-making in complex adaptive systems like business and investing. Mauboussin argues that success in environments defined by complexity and uncertainty requires moving beyond first-level thinking. He explains how recognizing biases, challenging mental models, applying the “outside view,” and distinguishing skill from luck can strengthen judgment. By using structured tools—such as checklists, decision journals, and premortems—and focusing on the quality of the decision process, leaders can reduce costly errors and make more consistently sound decisions.

Jermaine's Notes
October 2025
Great book to improve decision-making. Read 2009 hardcover
Connected Books
No items found.
Connected Posts
Connected Entrepreneurs
No items found.

