Decisive

How to Make Better Choices in Life and Work

Framework

by

Chip Heath and Dan Heath

2013

2013

A framework book detailing four common cognitive errors that undermine rational decision-making and a process for overcoming them. The four are narrow framing, confirmation bias, short-term emotion, and overconfidence. The authors introduce a simple framework called WRAP to counteract these errors: Widen your options, Reality-test your assumptions, Attain distance before deciding, and Prepare to be wrong. The big takeaway is that better decisions are more likely when we follow a disciplined decision-making process, something we can do repeatedly.

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Jermaine's Notes

October 2026

Read 2013 hardcover

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